Geumsan World Insam Festival (금산세계인삼축제)

Held in Geumsan, South Chungcheong Province — Korea's most recognized ginseng-producing region — the Geumsan World Insam Festival centers on Korean ginseng (insam) in its many forms. Visitors can browse the country's largest ginseng market, sample ginseng-based foods and drinks, and learn about cultivation and processing through hands-on exhibits. The festival draws both domestic travelers and international visitors interested in Korean herbal culture and wellness traditions. Various participatory programs allow guests to experience ginseng harvesting, cooking demonstrations, and product tasting across multiple outdoor and indoor venues.