Gurye Sansuyu Festival (구례산수유꽃축제)

The Gurye Sansuyu Festival celebrates the region's renowned cornelian cherry blossoms. Held annually during the spring blooming season, the festival draws visitors to witness thousands of delicate white and pale pink flowers blanketing hillsides and orchards. The Sansuyu (Cornus officinalis) has cultural and economic significance in Gurye, where the fruit is harvested for traditional Korean medicine and food products. Visitors can walk scenic trails among flowering trees, browse local agricultural products, and experience rural spring traditions. The festival offers a genuine glimpse into Gurye's horticultural heritage.