Photo gallery
성주참외&생명문화축제 · © KTO · KOGL Type 3
Why go
The Seongju Chamoe & Life Culture Festival celebrates Seongju County's reputation as Korea's premier producing region for chamoe — the pale-yellow Korean melon prized for its crisp texture and honeyed sweetness. Held annually in Seongju, North Gyeongsang Province, the festival brings together melon-themed tastings, agricultural demonstrations, and cultural performances that highlight the local farming heritage. Visitors can sample freshly harvested chamoe directly from growers, take part in hands-on field experiences, and browse stalls offering melon-based products. The event draws both domestic tourists and curious international visitors looking to engage with a distinctly regional Korean food culture.
Quick highlights
- Seongju County is Korea's leading chamoe melon producing region.
- Festival features direct tastings of freshly harvested pale-yellow melons.
- Agricultural demonstrations show traditional and modern melon farming methods.
- Cultural performances and community events celebrate local rural heritage.
- Visitors can purchase melon-based products directly from local growers.