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순창장류축제 · © KTO · KOGL Type 3
Why go
Sunchang Jangryu Festival celebrates Sunchang's identity as Korea's most famous gochujang town, with deep traditions in fermented sauces — gochujang, doenjang, and ganjang — that go back centuries. The festival uses the Sunchang Traditional Gochujang Folk Village, where dozens of working sauce makers continue to ferment in traditional ceramic onggi pots, and pairs it with tasting and shopping booths, hands-on sauce-making, and full-on Korean meals built around regional gochujang recipes. Cooking demonstrations and storytelling on Korean fermentation give it educational depth. For visitors interested in the hidden engine of Korean cuisine — the fermented condiments — Sunchang during festival season is one of the cleanest possible windows.
Quick highlights
- Sunchang's home of Korean gochujang
- Traditional onggi-pot fermentation village
- Hands-on sauce-making workshops
- Storytelling on Korean fermentation
- Engine of Korean cuisine in one weekend