Lee Hyo-seok Memorial Hall (이효석 문학관)

Lee Hyo-seok Memorial Hall in Pyeongchang, Gangwon, is the dedicated literary memorial to Lee Hyo-seok (1907-1942), the early-20th-century Korean modernist novelist whose celebrated short story "When the Buckwheat Flowers Blossom" (1936) is considered one of the foundational works of modern Korean literature and depicts the Pyeongchang region itself. The memorial preserves Lee's birthplace and a small museum on his life, original manuscripts, and the broader colonial-era Korean literary scene. The surrounding Pyeongchang Hyoseok Cultural Village preserves the buckwheat-field setting that the story made famous, with annual buckwheat-flower season (early September) drawing literary tourists. Bilingual interpretation. Free entry. About 90 minutes. Pair with broader Pyeongchang highland attractions.