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The Souvenir Fair (2025 대한민국 관광기념품 박람회) · © KTO · KOGL Type 3
Seoul
The Souvenir Fair
The Souvenir Fair is a seasonal festival in Korea — check official dates and program before you visit.
Why go
The Souvenir Fair is an annual showcase of South Korean handicrafts, cultural products, and gift items. Held in Seoul, the event brings together artisans, small manufacturers, and tourism-focused vendors under one roof, offering an extensive selection of locally-made souvenirs ranging from traditional crafts to contemporary designs. Visitors can browse and purchase items directly from producers, often at competitive prices. The fair provides insight into Korea's diverse regional specialties and supports domestic artisans and small businesses. It serves as both a shopping destination and a window into Korean cultural products.
Quick highlights
- Korean artisans showcase locally-made handicrafts and traditional cultural products.
- Direct purchasing from producers at competitive festival prices available.
- Explore diverse regional specialties and contemporary souvenir designs in one venue.
- Support small businesses and traditional Korean craftspeople through fair purchases.
- Convenient gift-shopping opportunity featuring wide range of authentic Korean items.
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ViewFAQ
When does The Souvenir Fair take place?
The Souvenir Fair runs November 21, 2025 – November 23, 2025 at Art Hall 1, 2 of Dongdaemun Design Plaza (DDP).
Who hosts The Souvenir Fair?
Hosted by Ministry of Culture, Sports and Tourism · +82-10-8315-5434, organized by Korea Tourism Organization.
Is The Souvenir Fair free to attend?
Free
Where can I find more information about The Souvenir Fair?
Visit the official website: https://kto.visitkorea.or.kr/kor/souvenir/main.kto
Where is The Souvenir Fair located?
281 Eulji-ro, Jung-gu, Seoul